They are said to offer higher colour intensities and contain just two raw materials, helping food and beverage manufacturers achieve shorter, cleaner ingredient lists.

Available globally, the new reds deliver colours that are claimed to be 50% more intense, which means they can be used in lower dosages to achieve the same effect, resulting in reduced cost-in-use. All are natural and derived from fruits and vegetables grown by GNT’s selec group of dedicated farmers.

The new EXBERRY reds range includes shades such as “Vivid Red”, “Purple Plum”, “Veggie Red” and “Brilliant Pink”, made from fruits and vegetables including carrots, blackcurrants, radishes, blueberries and sweet potatoes. All are suitable for vegetarians and vegans, Kosher parve approved and Halal compliant.

Sonja Scheffler, Product Manager at GNT, said: “These improved powdered and liquid reds highlight how we are always looking to evolve our EXBERRY Coloring Foods portfolio to deliver optimized appearance and performance at a lower cost without sacrificing quality.”

EXBERRY Coloring Foods are colouring ingredients obtained from fruits, vegetables using gentle, physical processes such as pressing, chopping, filtering and concentrating. The products are said to retain the characteristic properties of the source material and the concentrates are not selectively extracted. Consequently, they are not classed as food additives but foods with colouring properties and, therefore, qualify for cleaner and clearer labelling declarations.