Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives
You are here: Home >news >Sports and Active Nutrition: A category being redefined by consumer trends

Sports and Active Nutrition: A category being redefined by consumer trends

2022-04-24 nutraceuticalbusinessreview

Tag:

Share       

Health & wellness goals are no longer aspirational, but proactively driven by a deeper desire to be and stay healthy. Globally, consumers are recognising that diet and lifestyle traits could increase the risk of long-term health problems. As a result, consumers want immediate solutions for their health concerns, but don’t feel the market is currently offering nutritional products tailored to their needs.

With skepticism that the market can fulfill current demands, there is opportunity to launch new and innovative, trusted solutions that offer maximum efficacy, tell a story, and fill this need.

While health and wellbeing trends were instigated by the onset of the global pandemic, it is said that these trends were inevitable and would have been seen over time regardless. Though trends are often transient, it is predicted that they will continue upward with formulators having opportunity to attract a long-term customer base targeting sports nutrition and active living through cognitive / mental health, improved energy and performance levels, restorative sleep, immune health, weight management, digestive / gut health, cardiovascular support, muscle building and maintenance, bone and joint care, and more! 

This acknowledgment of the links between physical and mental wellbeing have stirred greater interest in a whole-body, holistic approach to health.

Learn more about tailored solutions for sports and active living to meet consumer needs. 

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121  沪公网安备31010402001403号

Inquiry Basket

Inquiry Basket

Buyer service

Buyer service

Supplier service

Supplier service

Top

Top