Produced by AB-Biotics and marketed by Frutarom BU Health, AB-Fortis is a patented encapsulated iron system, which supports vegans/vegetarians who commonly suffer from iron deficiency.

"Because iron isnt as easily absorbed from plant sources, the recommended intake of iron for vegetarians is almost double that of non-vegetarians," explains Wouter Haazen, product manager for Frutarom Health. "Its hard to increase iron intake from food alone."

AB-Fortis is produced by a patented process to provide stable encapsulation with minimal release of free iron into the food matrix. The spherical gelation of ferric saccharate by calcium alginate results in an encapsulated iron salt with a high (40%) iron content.

Its excellent suitability for food matrices and consumer acceptability was recently demonstrated in a successful bakery product targeted to children and launched in Spain by a market leader in this segment.