About Virtual Expo Connect (VEC)

The 23rd edition of Hi & Fi Asia-China will take place from 23 - 25 June 2021 in the NECC, Shanghai. The 2nd virtual extension of the event; Hi & Fi Asia-China Virtual Expo Connect (VEC) will run from 1 - 25 June, giving you a month of connecting and learning around the show.

This virtual platform integrates the online exhibition and breaks down the physical restrictions imposed on international travel, enabling the industry to connect, source and learn through the range of virtual solutions on offer, including Digital Showroom (will be on live in advance on 1 May where you can learn who are exhibiting and the products), Import & Export Desk, Content Theatre, and Hosted Buyer Video Meeting.

Register for free

Exhibitor Showroom & Photo Gallery

An album of pictures of Hi & Fi Asia-China and an online marketplace for you to search 350+ quality exhibitors and products covering the entire health and F&B supply chain ingredients industry, regardless of physical restrictions.

Match & Meet

Enjoy our new personalized matchmaking service – fill out your purchasing needs, and we will schedule the meetings for you.

Hosted Buyer Video Meeting

You can enjoy personalized matchmaking services, choose selected and verified suppliers, make appointment for business negotiation by video meetings under the help of our professional one-to-one customer service.

Join for free

Import & Export Desk

This is a complimentary service where you can consult with market experts about import and export issues

With the success of last edition, this year, Hi & Fi Asia-China will once again launch the 2nd edition of Import & Export Desk to enables you to connect directly for FREE with market experts, where you can receive feedback and advice on some of the issues you are facing in entering into overseas markets.

What's new of this year is that in addition to focusing on the China's market , we will also work together with some international market experts to offer you the access to better understand the process for entering the Chinese and other countries marktes.

Send application now

Content Theatre

Gain access to priceless industry knowledge across a wide range of presentations. And you can't deny - with no travel costs, visas or hotels involved, get excellent ROI for your time!

  • Food tech startups investing in China Bits x Bites Winne Leung – VP, Bits x Bites
  • Identifying future levers of growth amidst a 'new normal' in China Kantar Worldpanel Sutanoy Dattagupta - Account Director, Kantar Worldpanel
  • Global food and beverage market update by region in 2021 Foodtrending Jamie Rice – Director Global Trends and Insight, Foodtrending
  • Global food allergen legislation and analysis update Campden BRI Helen Arrowsmith - Prinicipal Food Law Adviser and Allergen Specialist, Campden BRI
  • Back to the Future" beverages in 2021 KPMG Corporate Finance Ross Colbert - Managing Director, Global M&A – Beverages, KPMG Corporate Finance
  • Sustainable diets and consumer behaviour: Learning for the future City University of London Christian Reynolds - Senior Lecturer, City University of London
Health & Pack Shows

23-25 June, 2021 | NECC (Shanghai)

This year, our live show Hi & Fi Asia-China will once again come together with HNC, ProPak China & FoodPack, and Starch Expo to bring together an extensive offering in health ingredients, food ingredients, nutraceuticals, natural ingredients, starch ingredients and packaging and processing solutions – all under one roof. The combined platform will welcome 2,000 exhibitors and 100,000 visitors, with exhibition scale reaching up to 170,000sqm.


Media Partners
Contact Us
Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd.
Ms. Emma Ruan
Email: emma.ruan@imsinoexpo.com
Tel:+86 (0) 21 3339 2280


Copyright 2006-2021 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd(All Rights Reserved).ICP 05034851-121

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