Robert Unanue made remarks at the White House, next to Trump, on July 9 to mark Goya’s contribution of product to food banks as part of Trump’s Hispanic Prosperity Initiative. He said America is “blessed” to have Trump as president and called him “an incredible builder.”

That didn’t sit right with some Hispanic politicians, in light of Trump’s overall relationship with Latinos. He started his campaign by accusing Mexico of “sending rapists” and promising to build a wall on the Mexican border. once elected, he heightened tensions by instituting what some considered abusive treatment of Latino refugees.

U.S. Rep. Alexandria Ocasio-Cortez (D-N.Y.) implied that she would learn to cook her own adobo (a Philippine dish or sauce):

Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC

— Alexandria Ocasio-Cortez (@AOC) July 10, 2020

Julian Castro, a former secretary of Housing and Urban Development and presidential candidate, criticized Unanue for “praising a president who villainizes and maliciously attacks Latinos for political gain”:

.@GoyaFoods has been a staple of so many Latino households for generations.

Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU

— Julián Castro (@JulianCastro) July 9, 2020

By the end of the day, #BoycottGoya and #goyaway were trending hashtags on Twitter.