Natalie’s Orchid Island Juice Co., Fort Pierce, Fla., launched a new line of cold-pressed juices that feature new functional and holistic properties.

“Our new line of Holistic Juices ushers in Natalie’s next generation of juices, and we couldn’t be more excited,” says Marygrace Sexton, founder and CEO. “As Natalie’s continues to grow, it also continues to innovate, discovering fresh ways to offer our customers juices that will improve every aspect of their lives.”

The new line comes in three varieties:

Purify, made from blood orange, grapefruit, dandelion and ginger to help reduce inflammation and improve digestion. 

Relax, made from orange, pineapple, chamomile and passion flower to help calm the mind and relax the soul.

Resilient, made from blood orange, elderberry, turmeric, black pepper and ginger to help boost the immune system and lower inflammation.

“Consumers are driving brands to be more intentional with their innovation process. With trends rapidly evolving, it is important for Natalie’s to remain the authentic brand on the shelf, as we strive to be quick-to-market with a functional juice line,” says Natalie Sexton, vice president of marketing. “Fortunately, Natalie’s is nimble enough to develop a new line with amazing dexterity, and we are on the shelves with this new line in a matter of months.”

Natalie’s Holistic Juices will premiere on shelves at Publix locations beginning end of March, as well as at Fresh Thyme in the Midwest and Fairway in the Northeast.